As the global symbol of freshness and quality, LITTLE TREES air fresheners have been making life smell better since 1952. LITTLE TREES is the original car air freshener that freshens at home and on the road. Freshen your life with the world-famous LITTLE TREES air fresheners. Trees provide premium fragrance that delivers long-lasting results in the home, office, or on the road! New Car Scent give your vehicle a tune-up with the rich scent of a brand-new car. LITTLE TREE automotive air fresheners are available in a variety of fresh fragrances.