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Virtue 6-IN-1 Styling Paste | Erin Mills Town Centre
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Shoppers Drug Mart
A Creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day––and into the next.
Shapes | Nourishes | Holds
fragrance: A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR: • Men and women. • All types of short or layered hair.
PRODUCT AESTHETICS: A Creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.
KEY CLAIMS*:
• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses.
• Within one week, 96% of users felt their hair looked polished.
• 100% of users felt their hair was not brittle or crunchy within one week of use.
*Consumer perception study of 57 participants who used the product daily for 1 week.
Get buildable coverage by starting with a dime size amount in your hand and warm it up by rubbing your palms together. Apply from mid shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with mediumhold, keep adding until desired effect.
A Creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day––and into the next.
Shapes | Nourishes | Holds
fragrance: A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR: • Men and women. • All types of short or layered hair.
PRODUCT AESTHETICS: A Creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.
KEY CLAIMS*:
• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses.
• Within one week, 96% of users felt their hair looked polished.
• 100% of users felt their hair was not brittle or crunchy within one week of use.
*Consumer perception study of 57 participants who used the product daily for 1 week.
Get buildable coverage by starting with a dime size amount in your hand and warm it up by rubbing your palms together. Apply from mid shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with mediumhold, keep adding until desired effect.
More About Shoppers Drug Mart at Erin Mills Town Centre
Canada's leading retailer of beauty, health and pharmacy products and services. Providing over the counter medications as well as seasonal products and everyday household essentials. Postal Office located inside.