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Indigo A Startup Founder's Guide to the Art of War | Erin Mills Town Centre
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“The essence of strategy is choosing what not to do.”
- Michael Porter, What Is Strategy?
“The difference between successful people and really successful people is that really successful people say no to almost everything.”
- Warren Buffett
Startups operate under pressure, with limited time, money, and energy. Founders face choices that feel urgent and uncertain every single day. That’s why The Art of War remains one of the most powerful guides to navigating early-stage chaos.
But most versions of Sun Tzŭ’s classic read like they were written for emperors and generals - not entrepreneurs.
This book changes that.
A Startup Founder’s Guide to the Art of War reinterprets the original text for the real battles founders face. It’s not about armies or empires. It’s about startup battles: entering markets, handling pressure, avoiding self-inflicted wounds, and surviving with limited resources.
You don’t need an MBA or military background to understand this book. You just need to be a founder who wants to survive, learn faster, and win smarter.
“The essence of strategy is choosing what not to do.”
- Michael Porter, What Is Strategy?
“The difference between successful people and really successful people is that really successful people say no to almost everything.”
- Warren Buffett
Startups operate under pressure, with limited time, money, and energy. Founders face choices that feel urgent and uncertain every single day. That’s why The Art of War remains one of the most powerful guides to navigating early-stage chaos.
But most versions of Sun Tzŭ’s classic read like they were written for emperors and generals - not entrepreneurs.
This book changes that.
A Startup Founder’s Guide to the Art of War reinterprets the original text for the real battles founders face. It’s not about armies or empires. It’s about startup battles: entering markets, handling pressure, avoiding self-inflicted wounds, and surviving with limited resources.
You don’t need an MBA or military background to understand this book. You just need to be a founder who wants to survive, learn faster, and win smarter.
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