Ever wondered why the words you write aren't having the impact you expect? In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand. With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes. Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.