Affirming Success is a collection of anecdotes. Each chapter starts with a inspiring quote and ends with an affirmation. They reveal principles used by the author to establish organizations and manage teams. The collection originated from various workshops on sales, success, and personal growth. The overall theme encourages a new understanding of success. There are no hard and fast rules to guarantee success. There are "notions"-concepts or ideas, not rules. Personal success is discovered when you apply your own combination of ideas.