Revitalize and protect your hair color right from the cleansing step with AG Colour Savour Shampoo. This rich and creamy formula gently cleanses color-treated hair while delivering added moisture, enhanced elasticity, and brilliant shine. This shampoo features our exclusive CARE Complex with sunflower seed extract and powerful polyphenols. This formula activates while you wash to help protect your hair color from damaging UV rays and free radical damage, which are the leading causes of fade. Enjoy a luxurious cleanse that safeguards color vibrancy with every wash. Key Benefits: Gently cleanses and revitalizes color-treated hair. Features the exclusive CARE Complex for superior color protection. Protects hair color from UV and free radical damage. Adds moisture, elasticity, and brilliant shine during the wash. How to Use: Massage into wet hair to create a rich lather. Leave on for 1–2 minutes to allow the ingredients to penetrate and protect your color before rinsing thoroughly. For best results, follow with AG Colour Savour Conditioner. Ingredients Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Coco-betaine, Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Trideceth-7 Carboxylic Acid, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Parfum (Fragrance), Cocamidopropylamine Oxide, Cinnamidopropyltrimonium Chloride, Acrylates/Steareth-20 Methacrylate Crosspolymer, Phenoxyethanol, Limonene, Caprylyl Glycol, Polyquaternium-47, Styrene/Acrylates Copolymer, Dimethicone PEG-8 Meadowfoamate, Polyquaternium-10, Sodium Hydroxide, Butylene Glycol, Panthenol , Sodium PCA, Helianthus Annuus (Sunflower) Seed Extract, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Citric Acid REAL BEAUTY BELIEVES IN BETTER   Formulating high-performance products is our top priority, which is why we’re always implementing advancements in ingredients and adapting to meet regulatory requirements. In doing so, our ingredient lists may vary from time to time. Please refer to the ingredient list on the product for the most accurate information.