AG Sterling Silver Toning Shampoo - 296ml Eliminate unwanted brassy tones and brighten your color with AG Sterling Silver Toning Shampoo. This vivid, violet-pigmented shampoo is specially formulated for blonde and silver hair to neutralize yellow discoloration caused by sun exposure, UV rays, and free radicals. The sulfate-free formula gently cleanses while delivering the powerful violet pigment needed to restore a cool, bright tone to your hair. Use regularly to maintain a beautiful, salon-fresh color and keep your blonde or silver looking its best. Key Benefits: Neutralizes stubborn brassy and yellow tones. Instantly brightens and clarifies blonde and silver hair. Sulfate-free formula for gentle cleansing. Protects color from dulling effects of UV and environmental factors. How to Use: Massage into wet hair and rinse thoroughly. For best results, use 1–2 times per week or more frequently if you have persistent discoloration that needs immediate toning.`