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In American ½-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the ½-ton American pickup truck was still purchased as a basic utility vehicle during the ’60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks.
The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers’ interpretation of them. Continuing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.
With vintage photographs and advertising material from the author’s collection as well as new original photographs by his son, Andrew Mort, this book is a visual treat for the pickup truck enthusiast.
In American ½-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the ½-ton American pickup truck was still purchased as a basic utility vehicle during the ’60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks.
The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers’ interpretation of them. Continuing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.
With vintage photographs and advertising material from the author’s collection as well as new original photographs by his son, Andrew Mort, this book is a visual treat for the pickup truck enthusiast.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
