American Crew Forming Pre-Styling Shampoo - 250ml High hold with low shine Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. Benefits Lanolin: Humectant and emollient responsible for unsurpassed hold. Cetyl Palmitate: An emollient that provides a smooth after feel. Ceteareth-20: A fine conditioner and an excellent emulsifier. Beeswax: Protects against moisture loss while providing total control. Use For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.