American Crew Grooming Cream - 85g Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. For high hold with high shine. Benefits Aloe Vera Gel: Provides emoliency and moisturizing properties. Lanolin: Responsible for tremendous hold and shine. Coconut Oil: Provides conditioning properties and sheen. Beeswax: Provides a barrier against moisture loss and has antioxidant properties. Use Apply a small amount evenly to palms and work into damp or dry hair.