American Crew Pomade - 85g Pomade by American Crew is a medium hold, high shine styling product designed for slick and controlled hairstyles. The water based formula applies smoothly in hair, and is perfect for both straight and curly hair. Pomade gives your hair soft flexible hold that does not feel crisp to the touch. Pomade is also water soluble for easy product removal. Use To apply Pomade to your hair, take a dime sized amount and rub between hands. Distribute evenly across damp hair to lock in moisture and flexible hold, or in dry hair for stronger hold with high shine. Use Pomade to make many contemporary styles like comb-overs and pompadours.