Erin Mills Town Centre Gift Cards are the perfect choice for your gift giving needs.Purchase gift cards at kiosks near the food court or centre court, at Guest Services, or click below to purchase online.PURCHASE HERE
Indigo An Introduction to Social Psychology | Erin Mills Town Centre
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
A pioneering work in psychology, this enormously influential book served as a catalyst in the study of the foundations of social behavior. Ironically, its approach marked such a dramatic departure from contemporary trends that it stimulated little follow-up research at the time of its 1908 publication. In recent years, however, the author's ideas have been resurrected in sociobiological reasoning, making the republication of this systematic treatise particularly timely. McDougall's work grounds social behavior in biology, focusing on the individual and attributing most social behavior to instinct. This reasoning makes his work one of the first in modern psychology to take human motivation as its central concern. As one of the initial texts of social psychology, it assisted in laying the foundations of a new discipline, separating the field from its forerunners, sociology and general psychology. McDougall's emphasis on the instinctive basis of social phenomena also helped promote the individualistic approach typical of modern social psychology. Popular, long-lived, and ever-relevant, this landmark work is guaranteed a wide audience among teachers and students of psychology.
A pioneering work in psychology, this enormously influential book served as a catalyst in the study of the foundations of social behavior. Ironically, its approach marked such a dramatic departure from contemporary trends that it stimulated little follow-up research at the time of its 1908 publication. In recent years, however, the author's ideas have been resurrected in sociobiological reasoning, making the republication of this systematic treatise particularly timely. McDougall's work grounds social behavior in biology, focusing on the individual and attributing most social behavior to instinct. This reasoning makes his work one of the first in modern psychology to take human motivation as its central concern. As one of the initial texts of social psychology, it assisted in laying the foundations of a new discipline, separating the field from its forerunners, sociology and general psychology. McDougall's emphasis on the instinctive basis of social phenomena also helped promote the individualistic approach typical of modern social psychology. Popular, long-lived, and ever-relevant, this landmark work is guaranteed a wide audience among teachers and students of psychology.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
