Take lashes to new heights with PUR Big Look Lengthening Mascara. Packed with lash-loving, conditioning ingredients, this lightweight formula lifts and volumizes the look of lashes while delivering silky, rich pigment. Create a wispy false eyelash effect with this true black mascara that features a unique, clump-resistant wand that separates each lash while coating them in comfortable all-day wear-without flaking or smudging. 92% saw amplified lash length and volume* 92% said the mascara was easy to remove* *Based on an in-house perception study