about-face's Blurrred Matte Lip Plump in SIDE-EYE delivers a unique, creamy soft-matte color designed to moisturize and plump your lips for a fuller appearance. This ultra-plush formula provides a cooling and tingling sensation as it glides on, ensuring a comfortable, buttery-smooth wear with buildable, long-lasting pigment. Infused with a plumping agent and a collagen-stimulating Bionic Tripeptide, it helps to visibly smooth lip lines. This vegan and cleanly-formulated product offers a just-kissed, blurred finish that remains soft to the touch throughout the day.