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Brands and Brand Management: Contemporary Research Perspectives
Indigo
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Brands and Brand Management: Contemporary Research Perspectives
By None
Current price: $96.35


By None
Brands and Brand Management: Contemporary Research Perspectives
Current price: $96.35
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Size: Kobo eBook
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.



















