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Indigo Change Management for Marketers: Internal Transformations Made Easy | Erin Mills Town Centre
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This trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including:
Overcoming the 70% failure rate of transformations
Revealing why marketers are uniquely qualified to lead change
Mitigating internal fears of change
Creating an emotional connection to engage colleagues
Journey mapping change management for internal employees
Actioning change management with no additional budget
Choosing the right stakeholders for your cross-discipline team
Optimizing change management to sustain marketing transformations
This trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including:
Overcoming the 70% failure rate of transformations
Revealing why marketers are uniquely qualified to lead change
Mitigating internal fears of change
Creating an emotional connection to engage colleagues
Journey mapping change management for internal employees
Actioning change management with no additional budget
Choosing the right stakeholders for your cross-discipline team
Optimizing change management to sustain marketing transformations
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
