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The click is gone. Ninety-three per cent of AI Mode queries are zero-click. The rank-and-traffic playbook that funded a decade of marketing is being eaten by an answer layer the schema decks did not predict.
Cited. is the operating manual for the discipline that replaces it. Generative Engine Optimisation — GEO — is the work of being cited by Google AI Mode, ChatGPT Search, Perplexity, Microsoft Copilot, Anthropic Claude, and Gemini, when the click never arrives.
Fifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action.
Inside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.
Written for the marketing practitioner doing the delivery — SEO/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to The Agentic CMO business book.
If your robots.txt has not changed since 2024, your competitor's has — and they are being cited where you are missing.
The click is gone. Ninety-three per cent of AI Mode queries are zero-click. The rank-and-traffic playbook that funded a decade of marketing is being eaten by an answer layer the schema decks did not predict.
Cited. is the operating manual for the discipline that replaces it. Generative Engine Optimisation — GEO — is the work of being cited by Google AI Mode, ChatGPT Search, Perplexity, Microsoft Copilot, Anthropic Claude, and Gemini, when the click never arrives.
Fifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action.
Inside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.
Written for the marketing practitioner doing the delivery — SEO/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to The Agentic CMO business book.
If your robots.txt has not changed since 2024, your competitor's has — and they are being cited where you are missing.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
