The Colgate 360 Advanced Charcoal battery powered toothbrush with replaceable brush heads provides 5X plaque reduction* while still being gentle on gums. The ultra slim, lightweight handle design provides sonic vibrations of 20,000 strokes per minute and includes a 2 minute timer to ensure recommended brushing time. The compact brush head includes charcoal infused bristles, polishing cups to remove surface stains, and a cheek & tongue cleaner that removes odor causing bacteria. *along the gumline vs. an ordinary manual toothbrush