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Indigo Creating Signature Stories: Strategic Messaging That Energizes, Persuades And Inspires | Erin Mills Town Centre
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Shows how story telling needs to be used for strategic messaging internally and externally.
Reveals how a digital strategy revolves around content and that content is about stories.
Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.
Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging
Explains how to find or create signature stories, evaluate their potential, and leverage them over time.
Includes case studies in every chapter to illustrate concepts and provide role models.
Shows how story telling needs to be used for strategic messaging internally and externally.
Reveals how a digital strategy revolves around content and that content is about stories.
Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.
Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging
Explains how to find or create signature stories, evaluate their potential, and leverage them over time.
Includes case studies in every chapter to illustrate concepts and provide role models.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.