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Virtue Curl Leave-In Butter | Erin Mills Town Centre
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Shoppers Drug Mart
A weightless Cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. Virtue® Curl Leave-In Butter is a leave-in Cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Enhances | Nourishes | shines
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A buttery, rich leave-in Cream that melts into hair without weighing it down.
KEY CLAIMS:
• 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated
• After just 8 hours, 96% of women felt their hair was less brittle
• 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week
• After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer
• 94% felt hair did not look frizzy after only 1 use
• 94% said they feel more confident
*Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
A weightless Cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection. Virtue® Curl Leave-In Butter is a leave-in Cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Enhances | Nourishes | shines
fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
IDEAL FOR: • Types 2–4 curly hair. • Safe for color-treated and chemically treated hair.
PRODUCT AESTHETICS: A buttery, rich leave-in Cream that melts into hair without weighing it down.
KEY CLAIMS:
• 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated
• After just 8 hours, 96% of women felt their hair was less brittle
• 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week
• After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer
• 94% felt hair did not look frizzy after only 1 use
• 94% said they feel more confident
*Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
More About Shoppers Drug Mart at Erin Mills Town Centre
Canada's leading retailer of beauty, health and pharmacy products and services. Providing over the counter medications as well as seasonal products and everyday household essentials. Postal Office located inside.
