Create the style you want with natural-looking texture and a matte finish with Dove Men+Care Medium Hold Molding Paste for men's hair.Unlike regular hair wax or pomades for men that can make hair feel stiff and heavy, this textured hair paste is designed to leave hair feeling soft and flexible with a natural look that’s easy to manage. Engineered specifically for men's hair and formulated with caffeine, this Molding Paste makes hair resilient against frizz & flyaways so that it can keep up with active lifestyles.Achieve a hairstyle that's polished without looking greasy or wet by taking two fingertips-worth of Dove Men+Care Medium Hold Molding Paste and warming it between your palms. Lightly work the hair styling product through hair until it is evenly spread. Add more (as needed) and gently style. For best results, apply the styling product to clean, dry hair.Great hair care starts in the shower! This hair styling paste goes well with any of the Dove Men+Care Shampoos and 2-in-1 Shampoos. Use it with the entire line of our products for the perfect grooming regimen, for example, Dove Men+Care Clean Comfort Body Wash and Dove Men+Care Extra Fresh Antiperspirant Stick.Dove Men+Care has used alternative non-animal methods to test product safety for the last 30 years.