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Indigo Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies | Erin Mills Town Centre
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With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble. Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book’s eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools.
With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble. Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book’s eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager’s Checklist of key points, and the book includes numerous charts, tables, and tools.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
