Your lashes are Incredi-curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.Claims:•102% improvement in curl*•88% saw bigger & bolder lashes***in an instrumental test ** in a consumer perception testAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.