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Indigo From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era | Erin Mills Town Centre
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With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids
As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.
Succeeding in marketing in a cookieless world : From data-driven to people-based marketing
First-party data strategy : Creating a future-proof approach for acquiring consent and first-party data
User profiles, customer data platforms & private identity graphs : The collection of user data and the cross-channel identification of users within the boundaries of data protection
Orchestrating journeys with always-on marketing programs : Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures
In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids
As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.
Succeeding in marketing in a cookieless world : From data-driven to people-based marketing
First-party data strategy : Creating a future-proof approach for acquiring consent and first-party data
User profiles, customer data platforms & private identity graphs : The collection of user data and the cross-channel identification of users within the boundaries of data protection
Orchestrating journeys with always-on marketing programs : Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures
In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
