Goody's® innovative Ouchless® Forever™ elastic is reinforced with a 16-strand inner core that always retains its original shape and bounces back after each use. ABOUT GOODY® Bringing style and innovation to your accessory game, Goody believes that fun and function are not mutually exclusive. Goody is with you for every moment of every day, with bright prints, patterns, and fashion accessories to step up your game and never-fail essentials for styles that last. Because Goody knows, one little accessory can change everything.