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Indigo How To Build a Creative Business: The Rippaverse Way | Erin Mills Town Centre
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From The Dougie dance to Billboard-charting bands to a $3.7M Isom #1 pre-order—the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July. Eric July popularized The Dougie , fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform—and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut Isom #1 . This is the playbook, drawn from the receipts, not the theory. Part memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and—maybe most useful—how to survive the “selling out” criticism that comes with success. The throughline: nobody is coming to save you—and that's good news. July lays out how the Rippaverse model—direct-to-consumer pre-orders and full ownership—turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make. A trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.
From The Dougie dance to Billboard-charting bands to a $3.7M Isom #1 pre-order—the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July. Eric July popularized The Dougie , fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform—and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut Isom #1 . This is the playbook, drawn from the receipts, not the theory. Part memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and—maybe most useful—how to survive the “selling out” criticism that comes with success. The throughline: nobody is coming to save you—and that's good news. July lays out how the Rippaverse model—direct-to-consumer pre-orders and full ownership—turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make. A trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
