This book is designed for you and everyone on your team who love to serve others. Each of the 30 chapters will reinforce the importance of giving your best service to all customers. Whether those customers are called colleagues, employees, guests, clients, patients, tenants, residents, students or visitors is irrelevant. This book will highlight that the same caliber of service excellence must be given to all. Each of the 30 chapters ends with a powerful activity that is designed to help reinforce the chapter's key points.