Reveal your natural, defined curls and coils with our Jamaican Black Castor Oil Curl Activator. Say hello to defined, strong and bouncy curls and coils everyday with our weightless, easy-to-use Curl Activator. It helps to reduce frizz while shaping your hair with a light and natural hold. Smooth the silky cream through your damp or dry locks for healthy, nourished and stronger looking curls and coils. Jamaican black castor oil is joined by our Community Fair Trade shea butter to keep your curls and coils feeling nourished and hydrated. We've also included vegan keratin protein to help strengthen and restore* your curls and coils. Our Jamaican black castor oil hair routine is clinically proven to reduce damage to the internal hair strand and surface of the hair.* Created in collaboration with our co-creators, a group of people with varied curls and coils, from all over the globe including Brazil, Indonesia, South Africa, the UK and US. Because you can't understand curls and coils unless you have them! Our Curl Activator comes in a tube made with 30% recycled plastic. Recycle the tube and cap to show your planet some love.** *Laboratory trial on Substantivity of Human Hair via Scanning Fluorescence Microscopy using 30 hair fibres. Achieved when used as a full routine of cleansing conditioner, hair mask, leave-in conditioner and curl activator vs non-conditioning shampoo. Visibly repairs hair. **Where local facilities allow. After first use: 77% reported their fly aways appeared reduced 74% agreed their hair appeared bouncy 72% felt their hair appeared smoother 70% felt their hair appeared shinier User trial of 100 respondents with 3A to 4C waves, curls & coils.