Fight brassiness and maintain your ideal tone with Moroccanoil Blonde Perfecting Purple Shampoo. This professional-strength, sulfate-free shampoo is essential for maintaining vibrant color in blonde, lightened brunette, and grey hair between salon appointments. The formula features deep violet pigments that actively counteract unwanted yellow and orange tones. Unlike harsh toning shampoos, this gentle cleanser contains ArganID™ technology to help repair hair from the inside out, ensuring your hair feels soft and not stripped or dry (as validated by 96% of users in a study). This color-safe shampoo is also free of sulfates, phosphates, and parabens. Key Benefits: Deep violet pigments effectively neutralize unwanted yellow and orange brassiness. Gently cleanses without stripping or drying the hair. Contains ArganID™ technology to help repair hair internally. Leaves hair feeling soft and refreshed (100% said hair feels soft in a study). Sulfate-free, phosphate-free, and paraben-free formula. Ideal for maintaining color in blonde, lightened brunette, and grey hair. How to Use: Massage the shampoo thoroughly through wet hair and scalp. Leave on for 3–5 minutes to allow the toning pigments to neutralize brassiness. Rinse well. For optimal tone maintenance and conditioning, follow with Moroccanoil Blonde Perfecting Purple Conditioner.