Dual Ionic Technology. 2X Ions* MAXIMUM SMOOTHNESS & SHINE Customized Styling. Turn ions ON or OFF. ON: DRIES HAIR FASTER, REDUCES FRIZZ, RETAINS MOISTURE, AND MAKES HAIR SMOOTHER. OFF: FOR INCREASED VOLUME AND TEXTURE OR SPECIALIZED SALON TREATMENTS (E.G., KERATIN, CURL REVIVAL TREATMENTS). ENGINEERED AIRFLOW DESIGN FOR OPTIMAL DRYING Precise, concentrated airflow accelerates drying time & enhances stylist’s control *Based on 2 ion emitters