Erin Mills Town Centre Gift Cards are the perfect choice for your gift giving needs.Purchase gift cards at kiosks near the food court or centre court, at Guest Services, or click below to purchase online.PURCHASE HERE
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Most marketing fails for a simple reason: it makes the company the center of the story. It's polished and professional, but completely forgettable.
Fairy tales know better. Someone is in trouble. A villain looms. A hero arrives. Peace returns.
In Once Upon a Message, Jeffrey Kostick names that pattern and turns it into a practical formula for the marketing and branding messages we write every day.
The Fairy Tale Formula is a complete, repeatable system for writing copy that earns attention, builds trust, and moves customers to act. It works because it follows the same structure storytellers have used to hold human attention for thousands of years. Built for business owners, marketers, founders, and anyone whose words have to sell something, the formula turns every website, every brochure, and every pitch into a message that actually works.
Inside, the book gives you the formula to stop writing for your company and start writing for the person whose problem you actually solve. It names the real villain in your customer's life and draws a clean line from the pain they feel today to the peace your work makes possible.
The shift is small. The results are not.
The best messages do not make people feel marketed to. They make people feel understood.
Most marketing fails for a simple reason: it makes the company the center of the story. It's polished and professional, but completely forgettable.
Fairy tales know better. Someone is in trouble. A villain looms. A hero arrives. Peace returns.
In Once Upon a Message, Jeffrey Kostick names that pattern and turns it into a practical formula for the marketing and branding messages we write every day.
The Fairy Tale Formula is a complete, repeatable system for writing copy that earns attention, builds trust, and moves customers to act. It works because it follows the same structure storytellers have used to hold human attention for thousands of years. Built for business owners, marketers, founders, and anyone whose words have to sell something, the formula turns every website, every brochure, and every pitch into a message that actually works.
Inside, the book gives you the formula to stop writing for your company and start writing for the person whose problem you actually solve. It names the real villain in your customer's life and draws a clean line from the pain they feel today to the peace your work makes possible.
The shift is small. The results are not.
The best messages do not make people feel marketed to. They make people feel understood.
The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
