Paul Mitchell Platinum Blonde Purple Shampoo - 300ml This purple shampoo is designed to enhance blonde, highlighted, gray, or white hair by eliminating brassiness, softening strands, and adding shine. Gentle enough for daily use, it features a violet tint that neutralizes unwanted brassy tones in both natural and chemically lightened hair. Enriched with conditioning ingredients, it provides hydration while amplifying shine for vibrant, luminous results. Color Safe Vegan Paraben Free Made Without Gluten Hair Type Ideal for Color-Treated Hair and Naturally Light Hair Colors. Use Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.