Pureology Strength Cure Blonde Shampoo - 266ml Deep purple shampoo that tones down brassiness and strengthens damaged hair. Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage. Benefits Tones and neutralizes brassiness in blonde and lightened hair Repairs damage Gives hair strength and softness Helps prevent future damage ZeroSulfate®, 100% Vegan Formula Color protection from patented Antifade Complex® Use Cool down. Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to the ends, Covering every inch where brassiness may reside. Rinse. For extra toning, leave on longer or repeat washing. To achieve the most neutral toning and get extra strength, Follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.