Rice Water is a traditional at-home beauty remedy from South Korea. For centuries, women have used rice water for the skin and hair for brightening, softening and moisturizing effects. The Face Shop Rice Water Bright Vegan Cream - a lightweight gel facial moisturizer that leaves your skin more hydrated, supple, and radiant! Formulated with Hyaluronic Acid, Niacinamide, and Rice Water that has been fermented for 28 days to ensure maximum potency and efficacy for your skin.