The world's best-selling vodka was founded in 1864 by Pyotr Arsenievich Smirnov. What we now call Smirnoff was the first vodka to use charcoal filtration in the distillation process. This charcoal filtration produces a spirit that is ideal for mixing because of its smooth and clean taste. It's perfect in cocktails! The world's best-selling vodka was founded in 1864 by Pyotr Arsenievich Smirnov. What we now call Smirnoff was the first vodka to use charcoal filtration in the distillation process. This charcoal filtration produces a spirit that is ideal for mixing because of its smooth and clean taste. It's perfect in cocktails! 750 mL bottle