The Effin Primer in Effin Soft Hydrate provides a seriously hydrating base for a flawless, airbrushed makeup finish. Infused with a powerful blend of Goji Berry extract, Shea Butter, and Hyaluronic Acid, this primer works to soften, brighten, and tone the skin. Its lightweight formula can be worn alone for a natural, moisturized glow or under foundation to ensure an even and long-lasting complexion. This vegan and cruelty-free primer is formulated without parabens, phthalates, or sulfates, making it suitable for creating a smooth canvas.