Printer ink and toner have been called "liquid gold" and "gold powder" due to the astronomically high price of printer cartridges. However, there is a way to cut printer cartridge costs by up to 75% without sacrificing quality. In the past, the vast majority of businesses have been limited to purchasing over-priced OEM (original equipment manufacturer) printer cartridges. This pricing model was started by the top printer manufacturers, who utilize various tactics to protect their cartridge sales revenue. Michael Davis, the owner of an aftermarket printer cartridge business, has more than twenty years of experience in the printing industry. He firmly believes in two things related to the printing industry: OEM(original equipment manufacturer) printer cartridges are priced exorbitantly high for consumers and businesses. Shoppers and businesses have the right to choose affordable cartridge alternatives. The truth is, the amount of ink in your cartridges is about the same amount in a single ketchup packet. A Consumer Reports study found that the cost of inkjet ink ranges from $13 to $75 an ounce, which makes the ink inside of your printer cartridges more expensive than Dom Perignon champagne.