A staggering number of small businesses fail to reach the five-year mark. Even those that do survive often struggle with poor management, limited success, and reduced profitability. What's the primary reason for this? From thirty-five years of business coaching and consulting experience, we know most of it boils down to the owner's mindset. As a small business owner, you're likely familiar with an extensive list of challenges, from constant firefighting to dissatisfied customers and a lack of exit strategy. Often, the business is running the owner rather than the owner running the business. If this sounds familiar, you are likely facing a mindset issue. In this concise e-book, we introduce 12 Mindset Tools Every Small Business Owner Should Know that have consistently aided us and our clients over the years. These tools, gathered from various sources and or developed through hands-on client experiences, are often interconnected, and can be combined for even greater results. There are many mindset tools we could share. We start with these as they come up often and, though they are not easy, they are simple to teach, simple to learn, and (almost) simple to implement!