An award-winning entrepreneur shares fifty-two practical steps for success in this motivational guide to building your business. Ed Wallace's Destination Harley-Davidson dealerships are nothing short of legendary in the world of motorcycling. They earned numerous awards, obsessively loyal customers, and enough profit to let Ed retire at the tender age of fifty-six. In 52 Card Pick-Up, Ed shares his entrepreneurial secrets, with no-nonsense advice on everything from negotiation to product pricing and transforming your customers' expectations. Self-diagnosed with ADHD, Ed Wallace barely ?nished high school. But he found focus, inspiration, and opportunity in the word of business. He got an MBA at the age of forty. Five years later, he'd built three Destination Harley Davidson dealerships in the Northwest. As he can tell you, if you want to succeed in business . . . you need to play with a full deck.