This accessible and empowering book helps SENCOs and their line managers to define what leadership of SEND means in practice and how SENCOs can continue to grow and develop in their role. Combatting the lack of clarity, identity and agency often associated with the position, the book defines career aspirations for future and practicing SENCOs. It examines the SEND leader trajectory from initial teacher training to advanced leadership using an evidence-based model and practical tools to measure strengths and further areas for development. The book is divided into two parts, first examining the SENCO role before focusing on seven 'habits' needed to maximise effectiveness. Chapters include: Original research broken down into an accessible and impactful guidance reference for use in schools. Spaces for reflection to help readers build a sense of identity, agency and power. Top tips to support recruitment and retention, as well as unpacking the role to consider pressure points, strengths and challenges from a task-based perspective. A wealth of case studies, vignettes and quotes outlining what working in and with the SLT entails, as well as an exploration into the difference between SEND strategy and long-term planning. An analysis of seven key skills for the SENCO/SEND leader role, with suggestions for developing these to grow and succeed. With advice on leveraging agency and managing power to improve standards of delivery and drive positive change, this book is essential reading for both experienced and trainee SENCOs looking to build a successful career, as well as teachers transitioning to the role. It is a useful tool for leaders with little experience in SEND who are line-managing SENCOs and will also be valuable reading for headteachers and MAT leaders.