"Read this book and you'll gain a master-class understanding of the book trade. Self-publishers will learn how to make millions. Start-up publishers will build perennial catalogs. But only if you read this book." -Daniel Lisi A book is a spell cast across culture. Spells originate from the occult-the hidden. Understanding spells is achieved through the elegant act of reading. But understanding how a book is made, how it finds its way to you-how the spell is cast-is an even deeper mystery. A Book About Books serves as a guide for aspiring authors and publishers, illuminating the opaque realms of the business, production, and distribution of books.