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A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry
Indigo
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A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry
By None
Current price: $261.50
By None
A Business History Of The Swatch Group: Rebirth Swiss Watchmaking And Globalization Luxury Industry
Current price: $261.50
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
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The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
5015 Glen Erin Dr, Mississauga, ON L5M 0R7, Canada
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