AG VITA C Sulfate-Free Strengthening Shampoo - 1L Vita C’s sulfate-free vegan formula gently cleanses, nourishes and helps restore dry or damaged hair. Powerful active ingredients like vitamin C and plant-based squalane help lock in moisture, increase collagen and add elasticity, while vegetable protein helps strengthen the cuticle. pH 5.5-6.5. FOR: Dry or Damaged Hair WHAT’S IN IT Vitamin C – also known as tetrahexyldecyl ascorbate, a stable form of vitamin C, which is an effective moisturizer and antioxidant. Antioxidants protect against free radicals which cause damage to hair. Vitamin C helps increase collagen that adds elasticity to hair. Squalane – a sustainable and plant-based lightweight oil that locks in moisture and is a natural antioxidant. Hydrolyzed vegetable protein – plant-derived, wheat-free protein with an amino acid spectrum similar to keratin. Helps bond, repair and smooth hair while adding strength, elasticity, moisture and shine and protecting against further structural trauma. BENEFITS Sulfate-free Vegan Gently Cleanses Strengthens Repairs USE: Massage into wet hair. Rinse and repeat as desired.