Air Wick® Fresh New Day is Always Fresh. Never Overpowering ᵗᵐ/ᵐᶜ. Enhance the scent of your home with Fresh New Day's Simply Cotton, *30% lighter in scent so you can give your home the perfect amount of delicate freshness that smells light and fresh. Each Air Wick refill provides up to 60 days** of continuously diffused and carefully blended fragrance throughout your home, office, or any space. *Than regular Air Wick® scented oils. **