New updated 2024 edition! Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales - a well-targeted ad can reach potential readers at the precise moment they're looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy's Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: The fundamental guiding principles of advertising books on Amazon, How to build a comprehensive list of product and keyword targets, What type of ad campaign will best suit your book, How to optimize your click-through-rate to boost delivery, How to optimize your campaigns for profit, and How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you're just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.