American Crew Fiber Pre-Styling Shampoo - 250ml American Crew's Fiber Shampoo strengthens and reconstructs the hair fiber from the inside by penetrating the cortex. This specially formulated shampoo acts as a pre-styling product for men seeking to restore shine to their limp locks without being weighed down. It enhances hair elasticity and improves texture while gently cleansing and balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate damage control with our transformative Fiber pre-styling shampoo. For best results, follow with the American Crew Fiber, Fiber Cream, or Fiber Grooming Foam. Benefits SHAMPOO FOR DAMAGED HAIR: This men's fiber shampoo formula reconstructs and fortifies hair fibers from within, making hair look stronger and healthier. PRE-STYLING PREPARATION: The nourishing vegan formula hydrates and adds shine without weighing hair down, leaving hair more manageable and easier to style. SCALP BALANCING: Specially formulated to gently cleanse and maintain a balanced scalp microbiome for healthier hair from root to tip. CLEANER FORMULAS: Vegan and formulated without silicones or parabens. Use Wet hair thoroughly, then massage a small amount into hair and scalp. Rinse well, and follow with your favorite styling products to achieve the perfect healthy hairstyle.