American Crew Firm Hold Gel - 250ml Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. Dual Polymer Complex: Provides very high hold with a high shine. Alcohol Free: Prevents flaking. Low pH: Avoids drying the hair and scalp. Carbomer: Allows for easier distribution through hair. Use Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.