American Crew Forming Pre-Styling Shampoo - 250ml American Crew's Forming Cream Shampoo defines, hydrates, and enhances curls. This specially formulated shampoo acts as a pre-styling product for men seeking well-defined and nourished hair without being weighed down. This anti-frizz shampoo includes jojoba oil to add natural shine and tame unruly strands. It gently cleanses while balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate curl definition with our transformative Forming pre-styling shampoo. For best results, follow with the American Crew Forming Cream. Benefits SHAMPOO FOR CURLY HAIR: Enriched with jojoba oil, this shampoo hydrates and prevents frizz, making it the ideal choice for men with curly or textured hair. PRE-STYLING PREPARATION: The nourishing vegan formula hydrates and adds shine without weighing hair down, leaving hair more manageable and easier to style. SCALP BALANCING: Specially formulated to gently cleanse and maintain a balanced scalp microbiome for healthier hair from root to tip. CLEANER FORMULAS: Vegan and formulated without silicones or parabens. Use Wet hair thoroughly, then massage a small amount into hair and scalp. Rinse well, and follow with your favorite styling products to achieve the perfect curly hair look.