The giftable guide to choosing your baby's name for modern parents Choosing your baby’s name is a Big Life Decision, but with the expert guidance from SJ Strum, the UK’s leading baby name consultant, you’ll discover a fun and meaningful way to choose a name you and your family will cherish forever. With over 50 names lists, curated specially by SJ, and based on themes such as Vintage, Space & Stars and Nature, you’ll dive into the fascinating question ‘why did you pick that name?’ in a way no other baby names book has ever done before. Featuring a baby names style quiz to help you to identify your own naming style and lots of tips on how to resolve baby name clashes, finding inspiration and road-testing ideas, Baby Name Envy is a whole new way to discover a name that everyone will wish they had found first.