Bed Head Back It Up Cream - 125ml Designed to provide enduring style and texture, this exceptional cream empowers you to effortlessly craft natural, texturized hairstyles. Enjoy enhanced definition, body, and long-lasting hold that will keep your locks looking fabulous all day long. Styling Resin provides long-lasting curl hold and definition Lightweight Silicones provide thermal protection and frizz control so styled hair lasts longer Glycerin helps keep hair moisturized and shiny Baobab Fruit Extract is known for its softening, soothing and moisturizing properties Good For: Great for helping to maintain long-lasting hairstyles on any hair type or length. Use Apply through towel-dried hair, comb through for even distribution. If wanting to create long-lasting curls, wrap hair around your finger to activate textured waves. Dry from below, scrunching as you dry. Perfect for long and mid-long hair.